OAT New York
Christina Yi launched contemporary label Oat New York just this summer under BBC Apparel's portfolio - which includes forward contemporary brand Blank NYC and junior brand Dollhouse. Yi has stumbled into what can be considered every young designers dream: full creative control of her own line, backed by financial resources. The designer is a graduate of RISD, and cut her teeth at Ralph Lauren, Madewell and Gap. In pitching her idea of what the brand should be - timeless designs with a cool ease - she made it a point to emphasize the important of being sustainably minded in today's landscape. Sustainability, after all, is one of the most hard-pressing issues facing the fashion industry. There were barriers to creating a fully sustainable collection, though, such as access to factories with recycled materials worth using, and her first collection launched in June was only able to include a tencel created with wood pulp. Expect to see a bigger push with sustainable materials for spring 2020, including a fabric made from recycled plastic bottles, and buttons made from coconut shells.